They give us ideologies to rally around, and they guide us especially when we face adversity.įrom the workshops, the facilitators had spent time making sure they understood what all the groups meant when choosing a word.

They help us onboard new band members and show off our culture. They capture the beliefs that we have about how we should conduct ourselves. For those who were part of coming up with and choosing these values, they mean a lot more.

To you (or a brand new band member) they may be meaningless, generic or are just too much open to interpretation without further explanation. Of course, we weren’t finished yet! All Spotifiers then had one last vote, to help us choose the final five. Then the lead team voted on them further whittling the list to 10. This helped us to whittle the list from 70+ suggested values to a shortlist of 25. Then we all got chance to vote – which were the ones we felt most strongly about? 25 to 10 to 5 On the internal website dedicated to the project, we created a kind of heat-map-visualisation showing all the values that had been suggested. Or maybe some may have felt that they had been persuaded during the workshop, so there was one more chance to have their say!

The final stage of the workshop had been full of deep discussion and although during the workshop everyone had agreed on a set of values, we knew that some may have continued to ponder, and changed their mind. However, the work was far from complete, and as is typical in Swedish culture we would remain democratic until the end! All with our company mission, consumer brand and previous successes in mind. Together, all Spotifiers had been part of finding the words that describe how we roll, how we behave towards each other, and how we go about our business. As I mentioned in my last post, by the end of The Passion Tour workshops we’d come a fair way along a very inclusive process to redefining our company values.

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